Why do you need Digital Marketing?
Digital Marketing will help you reach a more targeted, larger audience than if you were to
print a brochure and send it through the post, direct a user to just the homepage of your
website or by cold-calling prospects from an unqualified database and usually at a cheaper
cost. This is marketing that you can measure quickly and effectively – fine-tuning as
necessary. Most of the population is on the internet and will have some form of digital
marketing in front of them whether it be a sponsored advert on Facebook, a viral reel on
TikTok or a paid link on Google.
Focus on the prospects that need your products and services, improve your conversion rates,
and engage with your targeted audience.
What is Digital Marketing?
Digital marketing is any marketing format that appears online. This could be through Google,
Bing and other search engines, email marketing and social media (including Facebook,
LinkedIn, Instagram and more).
Digital marketing is the perfect tool for brand awareness whether it is through creative
imagery on social media, an advert on Google or how your website is structured and appears
as organic links on search engines.
Good management of your website for search engine indexing, alongside everyday brand
awareness on social media platforms and Google Ads Management are the key ingredients for
consumers to trust, be aware of and purchase your products or services. All through a mix of
the paid and free channels that digital marketing has to offer.
We may create blog posts that not only act as a vital source of your expert industry
knowledge (giving you good domain authority with Google) and our social media team will
promote the website by using these blogs to encourage interest in your brand. Alternatively,
our Digital team may use these links in paid advertising and the email marketer may set up
an email campaign to promote further awareness.
Digital Marketing is a team effort and Seventy9 works together with our clients to give them
the additional marketing support they need, however large or small the company.
How do you start your digital marketing strategy?
Increasing visitor traffic to your website is becoming harder as the noise of Social Media
and search engines gets louder. Here at Seventy9, we offer a unique managed Digital
Marketing service of core activities which will drive more traffic to your site and generate
those much-wanted sales, enquiries and leads. This may be a blend of Google Digital
Marketing and Social Media Management or a much more drilled down strategy dependent
tailored to your services, products and target audience.
But where to start in today’s manic online world?
