Google and Bing offer some amazing opportunities with their business profiles. Many of our clients are getting increased numbers of additional visits to their websites and phone calls, particularly from their Google Business Profile – when your listings are done well, you can continue to collect leads in your sleep.

Do you have Google Analytics installed on your website? Do you use these analytics regularly and act on what they are telling you? If not, analytics can help you understand visitor behaviour and improve your online presence.

PPC or Google Ads/Bing Ads can be a golden bullet for some companies’ marketing and provide self-sustaining lead generation when campaigns are managed correctly.

We have clients doing PPC where that is exactly the case – it is self-sustaining. Others use Google Ads strategically as part of their wider online marketing mix.

Off page SEO refers to actions taken outside of your website that influence your rankings within search engine results pages, such as links, citations and other authority signals.

PageSpeed Insights measures how well your website performs technically. If Google detects technical issues, it can affect your ability to rank well in search results.

On page SEO focuses on optimising the content, structure and technical elements of your web pages so they perform better in search engines.

Websites need to be mobile friendly because most users browse on smartphones and tablets. Search engines also prioritise mobile-friendly sites in their rankings.

Website checks ensure important elements like SSL certificates, contact forms and image optimisation are working correctly so your site continues to support your digital marketing.