Our work in the garden sector didn’t begin with a client brief, it began with building a real platform.
Seventy9 partnered in the creation and development of the Allotment Online platform from its earliest concept.
Our director, whilst tending his own allotment, had a dream to support people growing their own food, whether
they had a full allotment, a garden bed, or simply a few pots on a windowsill. That dream became reality with the
build of a platform which provides seasonal guidance, monthly planners and trusted partner recommendations to help
growers succeed throughout the year.
Because Seventy9 was involved from the very beginning by shaping the brand, structure, content and marketing,
we experienced first-hand how gardeners actually search, learn and decide what to buy online. We learned the
importance of timing, clarity and practical advice, and how strongly the gardening year drives behaviour.
That experience now underpins how we support other businesses across the horticulture industry.
With over 250,000 followers across social media, Allotment Online remains an ongoing project and
continues to inform how we approach websites, content and marketing for the garden sector.